Who is my Customer?

Well the new website is up and running. You can connect to my FB, Twitter, Blog and make comments and connect through the tea and chat section.  I now have a shop, you click on the tab and connect to Etsy. 

What more could a fashion site ask for – Customers!

The big question is how do I get know by the women who loves to  be extravant in her style and purse strings! I  need the women who appreciates intricate detail and will pay $200 for a skirt. An advertising Guru advised me to work out who is my customer, He even gave me a fantastic proforma to write down my ‘brand’

What with one thing and another – LIFE! It hasn’t got finished here it is so far:

Anna is well on the road to establishing her career, She knows all the right people and has begun to make a name for herself in her established field.  She loves life, loves to make an entrance, and knows how. Therefore, her wardrobe is an extension of who she is. A decadent dresser, she loves to create drama, and is not shy to wear colour.  She admires the style of established celebrities such as Zooey Deschanel and Sienna Miller. Already buys Alannah Hill and Sass & Bibe. Shops in small boutiques because she wants to create her own style rather than look like a chain store mannequin.

Anna is a romantic feminine woman who has a love of Costume dramas and the Parisian Run way. Up on her fashion bloggers and takes mental notes on key trends and new names to look out for.  On the weekend she is likely to be attending a gallery opening, a friends first night or social event that needs careful thought into what to wear

When she goes out shopping for clothes, It’s all in the detail and a love of pattern. Each season she invests in a couple of key pieces to add to her eclectic mix of classics and designer wear and will spend money on it. 

If any one would like to add to this profile?

Be my guest

In fact, there’s a silk top for the person who helps me find my first customer.

Printed silk chiffon batwing topThis top is made of beautiful 100% silk chiffon. 
It is fastened at the hip and cuffs with chocolate coloured silk satin ties.Made to order, it is available 
in S/M (Au 8 – 12) and M/L (14 – 18). 

As modelled by Nora Check out her blog: http://www.norafinds.com/

The to do list - lets start with a blog.

A good friend of mine – Polly, emailed an article on how to get better sleep, I’m presently trying to juggle full time work with setting up an alternative to this full time job –  My own fashion label – Alexandra Zvi. As you do!

Sleep has become an issue, that ‘to do’ list in my head has certainly been getting the better of me.

This is what Christine Seymour, Health & Fitness Writer from the website: www.sparkpeople.com

Create the right environment.

Get your body and mind in the habit of using your bedroom for sleeping. If you frequently sit in bed to pay your bills, do your homework, watch television, eat, talk on the phone, etc., your mind will expect that the bedroom is for daytime activities. Instead, create an environment that is suitable for sleeping. Equip your room with soft lighting, comfortable bedding, and relaxing music. Other tricks include turning the temperature down a few notches, and turning the clock away from your view. Recent studies reveal that watching your sleep time vanish into the morning hours only makes you more anxious and less able to fall asleep. 
 

So let’s ban the lap-top

Get yourself into a routine.

This is especially hard for people with wavering, active schedules, like students and parents. On busy days, it is difficult—but crucial—to be firm with a routine. If you normally don't fall asleep until the wee hours of the morning, or if you don't have a sleep schedule at all, try going to bed a half an hour earlier each week, or set a time to get in bed and stick with it. Eventually your body will get used to going to sleep at that time and it will begin to come naturally. 
 

Have been trying to get to bed by 10.30pm. Out of last week, I probably succeeded once :( the word routine isn’t particularly a word you would use to describe Alexandra Zvi.
But hey I’m open to it :)

Limit food and beverage intake before bed.

As you lie down to sleep, acids in the stomach level out, making heartburn and indigestion more likely to occur. Also, your metabolism increases slightly to digest food, which can also raise your energy level. Stop eating at least three hours before your scheduled bedtime. If you must snack on something, keep it small, and avoid high-fat foods, which take longer to digest. Instead, have a granola bar, some toast, or a small bowl of cereal, but keep your portion small. Say no to stimulants like caffeine and nicotine, which can raise blood pressure and energy levels. Alcohol may be a depressant, but after its sedative effects wear off, your sleep patterns will suffer. 


I’ve known this for ever and have the chamomile tea on hand, thing is I prefer good old black tea!

Consider a natural approach.

Certain herbal teas can help you relax and fall asleep. Chamomile is a popular herb that slows the nervous system and promotes relaxation, for example. As always, consult your health care provider, use herbs and other supplements only as directed, and make sure to read labels. Some herbs may react with certain types of medication or cause adverse effects in individuals with liver disease, Parkinson's disease, and pregnant or nursing women. Other liquids, such as a small glass of warm milk, may also help. 
 
 

So Now I will listen to the advice and drink Chamomile Tea – even if its not as nice as the black stuff!

Know when and how to nap. 

When energy levels drop around 3-5 p.m., most of us desire a little shut-eye. Napping is okay, as long as you do it wisely. Most sleep counselors recommend napping for no longer than 20 minutes. Exceeding 20 minutes could leave you feeling groggier and make it harder for you to fall asleep at bedtime. If you know you have to stay up late, or if you have an erratic sleep schedule (especially new moms), take a nap during the day. You’ll be more productive and in a better mood.

OK, today I slept 2 hours this afternoon. 2 hours verus 20 minutes, Mmmm it was lunch time?  That’s called a siesta methinks. So lets say that doesn’t count!

Take control of your worries. 

Let’s face it—most of us lead very stressful lives. Stress, surprises, and changes can take a toll on your sleep habits. Schedule some downtime each day for meditative activities like stretching or a hot bath. Try to decrease your brain activity before bed by writing down your thoughts in a journal and closing the book on the day. If thinking keeps you up at night, get out of bed and try to be productive. Deal with those thoughts (pay the bill that you are worried about forgetting, make a to-do list, etc.) in a positive way, and come back to bed when you’re ready to sleep. 
 

I’ve made my list, It’s a magnificent list and I felt so much better seeing my haphazard thoughts written down. It’s a big list. It can’t be completed in a wink of an eye, so when I’m tossing and turning, I will pick one to do. In the studio, away from the tranquil setting of the bedroom. Now what should I choose? I know, I’ll keep up to date with my blog:)

Get a check-up. If you toss and turn most nights, it may be time to see a physician. You could be suffering from one or more sleep disorders, including insomnia and sleep apnea. The sooner you find out what's wrong, the sooner you can fix it. Sleep disorders are dangerous to your health, so if you suspect something is wrong, tend to it immediately.

I had a check up earlier this year, I was stressed and Depressed, my wonderful Doctor who is definitely on the same page as me – that is the Jesus page, wouldn’t  prescribe me anti-depressants, he told me to rest , recharge then start up my business. A wise old fella.

I’m learning that each phone call, each stitch sewn and photo uploaded is a step in the right direction. As I thank each person who likes my Facebook page or who follows me. They are like a drop in my ocean of success. And the ocean is made up of drops.

So tonight I will be in bed by 10.30pm